Chapter 1: Title 

Enthusiasm. Courage. Curiosity.

These words not only describe the spirit of our CEO Gianfranco Bianchi but also the premise of an inspirational and emotional life story that has led to where he is today. From the son of a family whose passion is rooted in furniture to a prolific and experienced luxury furniture specialist, his life is the epitome of perseverance. 

 

Gianfranco Bianchi was born in a family that owned three sofa manufacturers in Italy during the 20th century and spent his childhood exploring wood, leather, and foam materials. With the zeal running through his veins, he quickly stepped in and became an indispensable piece in the business by taking over the management of the second factory at 26 years old. He was also selected to work as the Area Manager for a few Italian furniture brands in his early days. 

 

The turning point of Gianfranco Bianchi’s life was at the age of 21, when a fire was kindled and burned like never before in this young man’s heart after his visit to Asia. He traveled to Singapore, China, Taiwan, Korea, and Japan to experience different landscapes. Wanting to experience these cultures to their fullest, he learned to eat with chopsticks, enjoyed local food and grew rapport with local people. By living and working like a local, he gained a deep comprehension of each nation’s values and saw the potential the Asia-Pacific market had even when it was not yet a hotspot. 

 

Something got ignited. A dream. An acknowledgment. A vision. And finally, Italian Atelier, a pioneer in connecting the Asia Pacific market with  European luxury furniture brands, was launched in 2008 by Gianfranco and his brother Dino Bianchi, as a summation of all knowledge and experience, marking the beginning of the luxury lifestyle’s new era. 

 

“The insight and experience I gathered from working in my family’s business, which specialized in supplying interiors, as well as from visiting the most important industry events (i.e. Salone del Mobile, Maison & Objet, Proposte) have given me a broad overview of where the design industry is today, and a clear vision of the role I want to play in it.” – Gianfranco Bianchi.

 

In the early 2000s, when Asia was not yet an emerging market, the Bianchis spent a great amount of time doing strict market research and building relationships with prospective clients. Despite knowing that they were doing the opposite to other people, they had a firm belief in their vision and chose to be consistent with their mission. Gianfranco Bianchi himself has encountered many setbacks and  breakdowns in his journey, being rejected again and again. But what he has responded to every arduousness of life is a more enthusiastic and determined heart. The Bianchi brothers realized that what connected them to Asian customers was developing great rapport with the locals, understanding their culture and traditions, and emerging themselves in their world without biases and stereotypes. They also realized what sets them apart for the clients is the empathy in art. Gianfranco Bianchi’s  philosophy is: “To have the utmost respect for every client. Each project/client is completely different and it’s essential to capture the project’s unique spirit and DNA. The singular thread running through all of our work is respect, artistic quality, and expertise.”. Therefore, they do not sell the products, they sell the stories.  

 

Years of hard work and perseverance have paid off when Gianfranco Bianchi from a sales manager for mid-level furniture companies now has become a household name and the CEO of a multinational company that represents over 40 prestigious luxury furniture brands, namely Armani/Casa, MissoniHome, Wiener GTV Design, Poltronova, among others. Gianfranco’s experience has developed tremendously alongside his team, which now numbers over 20 talented and skilled individuals spread across 6 countries, covering projects in more than 30 countries and territories, encompassing all major brands and essentially every form of product and asset class.

 

Thirteen years of development, but also thirteen years of commitment to initial values: accuracy, integrity, and reliability. He does not shy away from making mistakes as he sees them as opportunities to learn and grow, just as much as how he does not lean on to victories for too long. The company was built on his belief and passion that have never once waived and it is easy to explain why Italian Atelier got to where it is today. 

 

Gianfranco Bianchi is a man of word, action, tenacity, and passion, and it shows once he sits down at the table with his clients and partners. With his expertise and experience, what he can do for his clients is not simply to sell products, but enhance their name and build a great position in the Asia Pacific market. Gianfranco Bianchi conquered every partner’s belief as a luxury furniture expert with a courageous heart of a pioneer. 

 

Chapter 2

 

 Chapter 3: Distinguished services from an insider 

 

With years of expertise and insights gleaned from his extensive understanding of the luxury design business, Gianfranco Bianchi’s services stand out from the crowd, catering solely to the demands of his select clients who share a passion for high-end interiors and luxury lifestyles.

  

Architect, Designer & Developer

Understanding the customer’s peculiar desires in their big and small projects, Gianfranco Bianchi provides suitable and proactive services that are delivered to satisfy every architect, designer & developer concerns for their ongoing tasks.

 

Consulting

Idealize your plan with the expertise, passionate and strategic strategy from Gianfranco Bianchi’s guidelines for your projects. Consultancy, suitable products and proper concepts will be thoroughly suggested and offered with his visionary eyes. Let the expert assist you to achieve the value of artistry and luxury.

 

Design Consulting

Uniquely dedicated to designers and developers, the design consulting services will account for detailed brand concept demonstrations and tracking the overall concept to keep your design at its finest. With the artistic soul from Gianfranco Bianchi, delightful perspectives would be gently added to your living space.  

 

Private Consumer

If you are private consumers who are finding specific services to well-serve your decorative and aesthetic needs, you would be pleased by the devoted services by Gianfranco Bianchi, a passionate expert that pursues his mission of bringing exclusive lifestyle to his beloved consumers.   

• Consulting

To best prepare for your living space’s upgrading project, the experienced companion with enthusiasm and expertise from Gianfranco Bianchi would support you to determine the most delicate decoration items for your desired concept, solving any design issues or even decide on the most suitable concept that perfectly fits your vibe and personality. 

• After Sales Service

Indicating the ultimate dedication to taking care of the customer purchasing process, Gianfranco Bianchi exclusively ends up serving you with his after-sales service. In which, you would be kept in touch with him regularly to assure your overall experience’s quality with the product and service. Any problems that come up would be immediately addressed in time, ensuring your consumers’ satisfaction throughout the purchase journey. 

 

Brand Collaboration

The leading services for our brand partners who are looking for all-rounded representatives in the Asia Pacific region. With decades of experience working with humans and brands in the luxury furniture industry, Gianfranco Bianchi has built his own extensive network of clients and partners gained with complete trust. As a man of tenacity and passion, Gianfranco distributes the best options for your work.

• Consulting

Fulfil your ongoing project with insightful consulting service from Gianfranco Bianchi’s expert knowledge. The detailed instruction about building your target audience and market insights will be skillfully offered with his cultural knowledge and extensive background in this industry. His service will provide you with needed information and widen your task’s pathway.  

• Market Research

Owning a massive database of 30,000 clients and expertise, Gianfranco Bianchi’s expert team will deliver in-depth research and come up serving you with his rigorous market analysis. Besides, a monthly/quarterly report is available in his service if you need it. With an aim to thoroughly support your new business in Asia, Gianfranco also acquires his offer researching necessary facilities for your factories, offices and stores upon your requirement.    

• Customer Care

Understanding the meaningful value of building relationships with your prospective customers, Gianfranco Bianchi delivers his assiduous customer care exclusively designated for your brand. His team will thoughtfully serve clients on behalf of your brands with any popup concerns about the products or services. 

• Area Sales Manager

Gianfranco Bianchi brings in his leading services that representatively acts as your Area Sales Manager to conquer the best result for your brand exposure and market sales. In detail, this involves delivering your brand message and promoting your image coherently in the presented markets. The applied service will require an exclusive contract with you in advance for Gianfranco Bianchi to practice this unique service.     

 

Distributor/Retailer

Exclusive services to serve the interested distributors/retailers. With a receptive and resilient competence throughout over thirty years devoted to this industry, Gianfranco Bianchi notices the enormous potential and requirements working in the distribution and retail business. He brings out the top services utilizing all kinds of your needs.

• Consulting

Get your brand one step closer to the interior world’s big names with Gianfranco Bianchi’s consulting service. Informative insights and data will be provided with his utmost care and effort, offering you the proper brands for your project as well as proposing the best deal, namely from his expertise. 

• After Sales Service

Gianfranco Bianchi believes great business all starts with great rapport with customers. Not just a cold, straightforward business that only focuses on selling, he envisions the importance of prolonged and stable relationships with his clients, including yours. Beyond the threshold of contracts, Gianfranco provides the unique after-sales service in which he nurtures relationships with customers by keeping in touch regularly with your customer, ensuring satisfaction through their consumer journey and solving any problem that arises immediately. 

 

Chapter 4: Your access to an exclusive world

Gianfranco Bianchi’s one-of-a-kind courses not only teach about luxury furniture, but also allow you to step into and experience the huge world of luxury furniture and its long history. By studying directly with Gianfranco Bianchi, you will have a better understanding of the sector in the European market, which is the birthplace of many luxury brands, as well as the Asia-Pacific market, which is becoming stronger than ever. 

 

Look no further for a true expert in the design and luxury furniture industry. Gianfranco Bianchi has been exposed to interior design from a very young age and has continued to dedicate his life to this passion. Gianfranco Bianchi has also worked and learned from many internationally-recognized names such as Giorgio Armani, Maurizio Riva, Paola Lenti, Roberta Meloni, etc. They are the pioneers, the creators, the operators, and the artisans who built the foundation principles for the furniture industry. Successfully leading Italian Atelier to be the commercial representative for 40 luxury furniture brands with different products and different origins, Gianfranco has a wider view of all aspects of the interior world than anyone else. All of these life experiences prove his broad awareness of high-end interior design and how he always pushes his inner self to absorb more novel knowledge.

 

Therefore, with his wealth of experience, Gianfranco Bianchi desires to pass on the next generation the right definition of luxury furniture, contributing to the industry’s future development.

 

Courses…